Media & Crisis Communications Training

Media engagement (or lack thereof) impacts businesses of all sizes – whether a fully integrated global oil & gas company or a local bakery – especially in times of conflict. Stakeholders, customers, competitors, partners, NGOs, employees, and governments—are engaged in the “conversation.” Engagement is necessary to manage and frame the conversation and demonstrate leadership, partnership, and community care. Even media professionals must practice and hone skills with outside-the-corporation coaches to prepare for the actual media encounter. Candid coaching is imperative for growth.

Alicomm International’s media relations training demystifies the media and gives participants the tools to be at ease.

  • The program is taught by former journalists and designed to build messages, messengers and brand.
  • Multiple media formats are role played and meaningful, real-time feedback is shared by our world-class team of coaches.
  • All exercises practices during media relations training are recorded by a professional audio-visual technician for playback and critique.

Participants leave with a personalized USB of their work and coaching experience.


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