CRISIS AWARENESS WORKSHOP
Protecting Your Brand During a Crisis
COURSE OBJECTIVE: Give contributors the knowledge and tools they need to react and communicate appropriately during and after a crisis.
WHO IT'S FOR: Every employee in the company
CLASS SIZE: 15-25 participants
This 1/2 day, awareness workshop provides contributor in the enterprise essential training needed to protect the brand and convey – with care and concern – the company’s commitment to people, the asset, and the environment.
Unexpected negative events may occur that may impact your organization. Because bad things happen to good companies, all contributors must learn how to communicate in a crisis.
Media engagement and management is necessary to protect the brand, engage with customers and stakeholders, share scientific breakthroughs and community outreach, enhance shareholder value, and manage the corporation’s image. A deep bench of trained leaders is required in all affiliates to engage with the media on all counts.
Effective crisis communication protects the brand, impacts license to operate, manages community reactions, and fortifies shareholder value. Organizations without an effective and practiced crisis communication plan may crumble under the weight of minor incidents; in the absence or confusion of information, stakeholders assume the worst.
Alicomm International’s CLEAR principles are taught-- care/ concern, listening, engagement, accountability/action and relationship.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”