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Protecting Your Brand During a Crisis

Unexpected negative events may occur that may impact your organization.  Every contributor in the enterprise requires periodic crisis communication training to protect the brand and convey – with care and concern – the company’s commitment to people, the asset, and the environment.   Effective crisis communication protects the brand, impacts license to operate, manages community reactions, and fortifies shareholder value.

Alicomm International’s Crisis Media Simulation & Training creates a customized (location specific) crisis scenario and escalates it throughout the program to give participants a real feel for (social) media pressures, team work and community engagement during the stages of a crisis.  Alicomm International’s CLEAR principles are taught-- care/ concern, listening, engagement, accountability/action and relationship.

Crisis Media Simulation & Training features:

  • Participants break into smaller, cross-functional “teams” for table-top exercises to assure each individual contributes.
  • The group deploys methodologies and best practices to collaboratively create appropriate messages for each crisis escalation.
  • Participants take turns with media engagements. The following formats are simulated: news radio, streaming/Skype, live TV, and print (Internet). Conversations with key community influencers (elected officials, tribal leaders, or community advisory panel members) are also simulated.
  • Face-to-face simulations focus on active listening, asking exploratory questions, answering with empathy, demonstrating accountability, and taking responsible actions.
  • Strategically planned social media injects “disrupt” the session and force the team to think on their feet and garner appreciation for real-time message development and delivery in a high-pressure situation.
  • Professional on- site videographers record all coaching and on-camera exercises. Participants leave with a personalized USB of their work and coaching.
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Body language experts say we make quick judgments about new people almost instantly determining if the represent danger, friend, potential partner, or none of the above. What does your body language say to your stakeholders? #executivecoaching #bodylanguage

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