Programs
MEDIA AWARENESS WORKSHOP
Understanding Today's Media Marketplace
COURSE OBJECTIVE: Prepare spokespersons for successful media engagement
WHO IT'S FOR: Individuals in an organization who are authorized to speak to the media
CLASS SIZE: 10-20 participants
Alicomm International's Half-Day This 1/2 day workshop shares candid insights about the news media and how to best manage reporters to protect the brand. Participants leave with a better understanding of how news is made, sourced, aggregated and shared in today’s media marketplace.
In this awareness session, employees/brand ambassadors learn:
- What makes the media tick - what are their biases.
- The pressures of the journalist - always on the job, always on the record.
- How to make nice with reporters - in good times and in bad.
- What every reporter (and every story) is about - if it bleeds, it leads.
- What reporters need to win - the ultimate competition.
- How to prepare for a media encounter (planned or unplanned) - everyone is a journalist.
- What is a citizen journalist - beware of the cell phone camera.
- What your company needs you to know/do if…. i.e. exit and escalation language to give you cover.