Programs
CRISIS MEDIA TRAINING
Own Your Message in a Crisis
COURSE OBJECTIVE: Enable key company leaders to communicate swiftly and effectively in a crisis, minimizing damage to the brand.
WHO IT'S FOR: Key leaders for customer/stakeholder facing assets; members of the crisis management team
CLASS SIZE: Up to 22 participants
This full day, hands-on training prepares business leaders to get ahead of the message during times of crisis and shape the story in the media through clear and timely messages. This allows an enterprise to most effectively minimize damage to the brand and maintain business continuity.
Workshop participants will learn:
- Participants break into smaller, cross-functional “teams” for table-top exercises to assure everyone contributes. The group deploys methodologies and best practices to collaboratively create appropriate messages for each crisis escalation.
- Participants take turns with simulated media engagements: news radio, streaming/Skype, live TV, and print (Internet). Conversations with key community influencers are also simulated.
- Face-to-face simulations focus on active listening, asking exploratory questions, answering with empathy, demonstrating accountability, and taking responsible actions.
- Strategically planned social media injects “disrupt” the session and force the team to think on their feet and develop and deliver messages under pressure, in real time.
- Each person is challenged to keep messages simple for internal and external consumption.
Alicomm International’s Crisis communication training takes participants through real world, business-specific scenarios created to put participants through the steps of an unfolding event while they manage the pressure of media inquiries, social media injects and internal protocols. Decisions are made around information sharing, and Alicomm’s key crisis communication principles (CLEAR) are tested: empathy, leadership, engagement, accountability, and response in message and action.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
Communication Leader
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”
