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Own Your Message in a Crisis

Your company has just been involved in a disaster and the whole world is watching.  Would you (or your team) say the right thing when a reporter calls or the cameras roll?

Bad things happen to good companies, so it’s better to prepare for the crisis BEFORE it occurs.  Effective crisis communication is about getting ahead of the message (in the first hour of the incident) and shaping the story in all forms of media.  Key leaders for customer/stakeholder facing assets must undergo crisis training.

The brand may survive the crisis and minimize its impact on operation, business continuity, and shareholder value if the messages are CLEAR and timely. Organizations without an effective and practiced crisis communication plan may crumble under the weight of minor incidents.  In the absence (or confusion) of information, stakeholders assume the worst.

Alicomm International’s Crisis communication training takes participants through real world, business-specific scenarios created to put participants through the steps of an unfolding event while they manage the pressure of media inquiries, social media injects and internal protocols. Decisions are made around information sharing, and Alicomm’s key crisis communication principles (CLEAR) are tested: empathy, leadership, engagement, accountability, and response in message and action.

Are You Prepared? written on running track

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Body language experts say we make quick judgments about new people almost instantly determining if the represent danger, friend, potential partner, or none of the above. What does your body language say to your stakeholders?https://t.co/iAiEKToz4A #executivecoaching #bodylanguage

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