CRISIS MEDIA TRAINING
Own Your Message in a Crisis
Your company has just been involved in a disaster and the whole world is watching. Would you (or your team) say the right thing when a reporter calls or the cameras roll?
Bad things happen to good companies, so it’s better to prepare for the crisis BEFORE it occurs. Effective crisis communication is about getting ahead of the message (in the first hour of the incident) and shaping the story in all forms of media. Key leaders for customer/stakeholder facing assets must undergo crisis training.
The brand may survive the crisis and minimize its impact on operation, business continuity, and shareholder value if the messages are CLEAR and timely. Organizations without an effective and practiced crisis communication plan may crumble under the weight of minor incidents. In the absence (or confusion) of information, stakeholders assume the worst.
Alicomm International’s Crisis communication training takes participants through real world, business-specific scenarios created to put participants through the steps of an unfolding event while they manage the pressure of media inquiries, social media injects and internal protocols. Decisions are made around information sharing, and Alicomm’s key crisis communication principles (CLEAR) are tested: empathy, leadership, engagement, accountability, and response in message and action.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”