MEDIA AWARENESS WORKSHOP
Understanding Today's Media Marketplace
COURSE OBJECTIVE: Prepare spokespersons for successful media engagement
WHO IT'S FOR: Individuals in an organization who are authorized to speak to the media
CLASS SIZE: 10-20 participants
Alicomm International's Half-Day This 1/2 day workshop shares candid insights about the news media and how to best manage reporters to protect the brand. Participants leave with a better understanding of how news is made, sourced, aggregated and shared in today’s media marketplace.
In this awareness session, employees/brand ambassadors learn:
- What makes the media tick - what are their biases.
- The pressures of the journalist - always on the job, always on the record.
- How to make nice with reporters - in good times and in bad.
- What every reporter (and every story) is about - if it bleeds, it leads.
- What reporters need to win - the ultimate competition.
- How to prepare for a media encounter (planned or unplanned) - everyone is a journalist.
- What is a citizen journalist - beware of the cell phone camera.
- What your company needs you to know/do if…. i.e. exit and escalation language to give you cover.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”