MEDIA AWARENESS WORKSHOP
Understanding Today's Media Marketplace
Almost everyone consumes news on a regular basis through a variety of platforms. But few people truly understand how news is made, sourced, aggregated and shared in today’s media marketplace.
Liking the media, or not, isn’t the issue - how to manage the media is....because, thanks to social media...every story is global and instantaneous.
In the past, news outlets had deadlines and a news cycle to product and fact check stories and sources.
Today, the ‘news cycle’ is a 24/7/365 insatiable information beast always in need of nourishment - aka NEWS - something NEW at every minute.
FAKE news, fringe news outlets and social media have blurred the dissemination of news and degraded the public trust in the industry overall. Audiences don’t trust the primary (and most essential) role of the news media - to report without fear or favor.
Democracy Dies in Darkness - written on the front page of every Washington Post.
Alicomm’s’S Half-Day—Media Awareness Workshop shares candid insights about the news media and how to best manage reporters to protect the brand.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”