media coaching

Meaningful Media Engagement

Any person in an organization who is authorized to speak to the media in a formal setting must learn the basic rules of the road.

Alicomm International’s Media Training Workshop gives participants current events examples and methodology around dealing with the media in nanoseconds.  Special attention is placed on citizen journalism and “fake news” to prepare spokespersons for meaningful media engagement and brand building.

Workshop participants will learn:

  • Speaking in sound bites: effectively delivering messages in the digital age
  • Crafting and repeating the “Big Idea”
  • Making technical messages meaningful to the mainstream
  • Avoiding media traps and negative language/premises
  • Putting a human face and personal touch on your corporate image
  • Creating audience -centric messaging that will stick
  • Sharing the messages with illustrations and examples
  • Identifying your professional brand . . . and living up to it.


  • Multiple media formats are role played, and meaningful, real-time feedback is shared by our world-class team of former journalists.
  • Participants log feedback, observations and experience in workbooks for continued growth and collaboration with their teams
  • Includes tangible, time-tested tools (worksheets and planners to use for future message development and media engagement
  • Professional, on-site videographers record all coaching and on-camera exercises.
  • Participants leave with a personalized USB of their work and coaching experience.
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