media coaching

Meaningful Media Engagement

COURSE OBJECTIVE:  Prepare spokespersons for meaningful media engagement and brand building with proven techniques.

WHO IT'S FOR: Any person in an organization who is authorized to speak to the media in a formal setting

CLASS SIZE: 8-12 participants


Workshop participants will learn:

  • Speaking in sound bites: effectively delivering messages in the digital age
  • Crafting and repeating the “Big Idea”
  • Making technical messages meaningful to the mainstream
  • Avoiding media traps and negative language/premises
  • Putting a human face and personal touch on your corporate image
  • Creating audience -centric messaging that will stick
  • Sharing the messages with illustrations and examples
  • Identifying your professional brand . . . and living up to it.


  • Multiple media formats are role played, and meaningful, real-time feedback is shared by our world-class team of former journalists.
  • Participants log feedback, observations and experience in workbooks for continued growth and collaboration with their teams
  • Includes tangible, time-tested tools (worksheets and planners to use for future message development and media engagement
  • Professional, on-site videographers record all coaching and on-camera exercises.
  • Participants leave with a personalized USB of their work and coaching experience.
Reporters at work

What People Are Saying


Connect with Alicomm



Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Follow Us

This message is only visible to admins:
Unable to display Facebook posts

Error: The user must be an administrator, editor, or moderator of the page in order to impersonate it. If the page business requires Two Factor Authentication, the user also needs to enable Two Factor Authentication.
Type: OAuthException
Code: 190
Subcode: 492
Click here to Troubleshoot.

Scroll to Top