STAKEHOLDER RELATIONS WORKSHOP
Coaching Field Personnel on Protecting Your Brand
Field personnel are frequently asked questions on important, high-stakes issues by stakeholders (neighbors, land owners, NGOs) while on or off the job. These stakeholders may be emotional, confrontational, or disrespectful. Field personnel may take these confrontations personally if they lack the tools and confidence to respond thoughtfully and to protect the brand.
Training them is important, but in-person training is expensive and requires layers of effort to coordinate room reservations, catering, travel, lodging, etc.
The Stakeholder Relations Training on Demand program teaches basic blocking and tackling for employees and contractors to focus on brand protection when approached by the community, customers or special interest groups.
- Participants watch a 45-minute, 7-chaptered video (available for meetings or per-person viewing). Subtitles are available.
- Relevant video/news and citizen journalism examples are shown to emphasize best practices (do no harm & stay safe).
- Alicomm International trains in-house facilitators to conduct lessons and testing between chapters.
- Participants receive a downloadable workbook of the chapters/exercises.
- Messaging can be customized for your industry or company
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”