MEDIA & CRISIS
Those who engage with the media during the course of business must hone their skills, to stay sharp for planned and prepared for unplanned/unauthorized media engagements. During a time of crisis, it is even more critical that company representatives are equipped to protect the brand and to properly convey – with care and concern –commitment to people, assets, and the environment.
PRESENTATION SKILLS TRAINING
Expertise everyone needs but few enjoy or master, strong presentation skills can be elusive to those at every level of an organization. While some try, it is nearly impossible to get through a career without presenting something, to someone. Starting with the basic principles of effective communication can be a helpful first step towards stronger presentations.
STAKEHOLDER RELATIONS & BRAND ADVOCACY
Although they may not realize it, everyone related to the operation is an ambassador for the brand. And not everyone knows how to respond to a confrontation when the stakes are high. Stakeholder relations and brand advocacy training gives remote teams (and contractors) the tools they need to protect the corporate brand with empathy and good will.
Founder Alison Freeman and her team achieve a high level of success with their clients because they practice what they preach. Alicomm trainers connect with their audience in a personal way, establishing trust, empathy, and honesty. These are the same principles that allow Alicomm trainees to be successful with their audiences out in the field.
Alicomm International experts are a talented group of professionals selected for their outstanding commitment to excellence in communication, training and leadership. Our experts have decades of experience in the fields of broadcast journalism, public relations, crisis management, marketing, branding, tv/film/video, and public speaking. They are gifted coaches who share Alison Freeman’s passion for personalized communication training.
CLOUD BASED TRAINING
Our cloud based training (CBT) courses allow your team the flexibility to gain powerful communication skills even in the midst of their hectic work schedules. Using videos, worksheets, and downloadable guides, we will teach you how to be clear, relevant, and inspiring.
Our in-person training courses explore our audiences' concerns and feelings with a focus on active listening, answering with empathy, and choosing battles. Participants then craft issue-relevant messages and role-play high-stakes conversations in a variety of outreach scenarios.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”