MASTERING BREVITY in BUSINESS COMMUNICATION
Create Successful Soundbites & Perfect Posts
COURSE OBJECTIVE: Make the most of traditional and social media with succinct, relevant, attention getting messages
WHO IT'S FOR: Anyone who represents the company in the media or in public
CLASS SIZE: 10-20 participants
This ½ day, hands-on technology workshop explains the ins and outs of meaningful social engagements and demonstrates how to build a following. Success is only a click away!
Tradeshows, conferences and business events are perfect opportunities to share the corporate messages in personal ways. But, do employees know how to craft meaningful tweets – or posts that will generate ‘click through’ to the company website and, as a result, grow the business?
Even though the media landscape has changed, the basic human instinct of (WIIFM) What’s In It For Me, remains…we just have to do the explaining more quickly.
Alicomm’s half-day, “Successful Soundbites and Perfect Posts: Mastering Brevity in Business Communications” training will teach business contributors:
- How to pitch content to customers through social media,
- How to pique interest in company activities with video snippets,
- How to increase clickthrough rate (CTR) by enticing customers to want more information,
- How to use buzz words with measurable impact,
- How to maximize SEO with tweets and posts,
- How to use mobile phones and iPads on the spot for content marketing (at trade shows, business events, conventions, etc.), and
- How to utilize hashtags.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”