Programs
MEDIA TRAINING WORKSHOP
Meaningful Media Engagement
COURSE OBJECTIVE: Prepare spokespersons for meaningful media engagement and brand building with proven techniques.
WHO IT'S FOR: Any person in an organization who is authorized to speak to the media in a formal setting
CLASS SIZE: 8-12 participants
Workshop participants will learn:
- Speaking in sound bites: effectively delivering messages in the digital age
- Crafting and repeating the “Big Idea”
- Making technical messages meaningful to the mainstream
- Avoiding media traps and negative language/premises
- Putting a human face and personal touch on your corporate image
- Creating audience -centric messaging that will stick
- Sharing the messages with illustrations and examples
- Identifying your professional brand . . . and living up to it.
COURSE FEATURES:
- Multiple media formats are role played, and meaningful, real-time feedback is shared by our world-class team of former journalists.
- Participants log feedback, observations and experience in workbooks for continued growth and collaboration with their teams
- Includes tangible, time-tested tools (worksheets and planners to use for future message development and media engagement
- Professional, on-site videographers record all coaching and on-camera exercises.
- Participants leave with a personalized USB of their work and coaching experience.