STAKEHOLDER RELATIONS & BRAND ADVOCACY
Elevate and Protect Your Brand's Message and Perception
Every business has stakeholders. These are its customers, its neighbors, shareholders, suppliers, employees, the government and its agencies, and any other party that is concerned with the enterprise’s actions and their effects. Stakeholder relations and brand advocacy are the activities organizations engage in to cultivate and improve relationships with their stakeholders and to positively influence the perception of the company brand.
Companies depend on their ability to peacefully engage in the daily operation of business in the many locations in which they operate. In today’s world of pervasive digital communication, news of an accident or company misstep can be transmitted nearly instantaneously around the world, causing a potential firestorm of bad press, anger and resentment among stakeholders. Everyone who wears your logo should be trained on how to properly respond to the situations they face and proudly advocate for the brand.
Alicomm International stakeholder relations and brand advocacy programs prepare every representative of the enterprise-- employees and contractors alike-- to safely and correctly engage with stakeholders that they encounter on and off the job. Your people want and deserve to have the tools they need to confidently face any question that arises.
What People Are Saying
“The counsel and methodology Alison provides to her clients always makes a significant difference in their public communicative presence. Our senior leaders feel more confident and can let their styles shine while articulating a message that is customized and meaningful to any of their audiences. I highly recommend Alison (and her team) as a true strategic partner.”
Senior Vice President, Human Resources
$3.6B GLOBAL TECHNOLOGY COMPANY
"Alison and her team are professional and think outside the box. The video (training on demand) offering is exactly what our global affiliates need to address pressing stakeholder training needs. Thank you to Alison for getting it done! She is our partner of choice.
“Several of our executives started out as technical experts. Now that they’re leading teams they need different skills including coaching and mentoring. Alison helped create customized programs for each and we’ve seen a marked improvement in their performance and that of their departments. They now communicate to inspire and lead.”
FORTUNE 500 ENERGY COMPANY
“Our company has enjoyed the counsel, strategies, and direction provided by Alison Freeman for many years. She has consistently enhanced our corporate message within the Emergency MedTech space and continues to add value to our brand throughout our industry. We are especially grateful for our partnership with Alison in several crisis situations. A local story, stayed local, had minimal shareholder impact and a short life in the news cycle thanks to her intervention and counsel with the various press entities. We fully endorse all of the AliComm products and services.”
Chief Executive Officer
GLOBAL, PUBLICLY-TRADED MEDICAL DEVICE COMPANY
“Communicating with purpose, inspiration and intention is essential to my role as CEO. Every day, I engage with valuable stakeholders, donors and organizations who look to me for confidence, purpose and accountability. They want results and tangible value for their charitable donations and time. As my personal executive coach, Alison Freeman helped me get to the heart of our organization’s purpose, tell our story and propel our mission. She’s my go-to person for candid counsel around my communication efforts and she pushed me beyond my own expectations of myself. Every senior leader needs this kind of confidant!”