Brand Advocacy

What is Active Listening?

Active listening means paying attention to the speaker and giving them your complete attention, without interrupting or trying to decide what you will say next.  It’s important to be aware of what silent signals you may be sending with your body language when you are listening.  Are you looking at the speaker as they talk, …

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Stakeholder Relations & Brand Advocacy

It happens all the time.  A good company experiences an incident, or their employees or representatives makes a bad move.  Through the power of social media, news of the event spreads across the world in a flash, then lives on the Internet in perpetuity.  While it takes mere hours for the damage to be done …

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